Which Social Media Platforms Should I Be Using? Article Icon

Which Social Media Platforms Should I Be Using?

The Social Media Channels Your Brand Should Be Using


By now you’ve probably been told that your business needs to be on social media. After all, stats show a 74% increase in website traffic after devoting just 6 hours per week to social media. But choosing between Facebook or Twitter and even Instagram can get overwhelming. By focusing on your target audience, it is important to utilize the social networks where your customer is active. Learn more about the most popular social media platforms below and how they can benefit your brand.



Facebook is the most widely-used demographic with more than 2 billion active users. This platform is most often recommended because of the vast demographics you can reach in one place. Check out the following statistics:

  • 76% of all female internet users are on Facebook
  • 66% of all male internet users are on Facebook
  • The largest demographic is users aged 25-34 which is also the most targeted marketing demographic.
  • 56% of internet users over the age of 65 use Facebook
  • 72% of online users with an income over $75,000 use Facebook

Having a Facebook Business Page for your brand allows you to share a variety of information and content, including projects, event, or even contests, not just sales and advertising. These type of posts spark conversation and promote engagement.



Also owned by Facebook, Instagram has a more defined demographic and usage. This platform is purely visual, adding personality and brand awareness to your business. Here are some statistics to keep in mind:

  • A study By Pew Research found that Instagram appeals to women more than men.
  • 55% of 18-29 year olds are on Instagram. The next largest demographic being 30-49 year olds at 28%.
  • 32% of urban adults are using Instagram, but this demographic is changing with the “mom blog” revolution.

Instagram can be very beneficial if you keep the demographics in mind. The use of images is a new way of communicating information that grabs attention and keeps users coming back. Use this platform to highlight your latest products, give a behind-the-scenes look into office culture, or showcase events from anywhere in the world.



LinkedIn has quickly become a key strategy for B2B businesses. With more than 400 million active members and 3 million company pages, here’s what you need to know about the social medium for professionals:

  • 57% of LinkedIn users are male.
  • There are more than 39 million college students and recent grads on LinkedIn
  • 41% of millionaires use LinkedIn
  • 13% of millennials (age 15-34) use LinkedIn
  • 92% of B2B marketers leverage LinkedIn more than any other social platform.

While many users are on LinkedIn to network and establish connections, this is a perfect medium to show your business as a leader with industry knowledge, insights and proven results. Create content that targets an audience of a career-driven professionals who aren’t looking for casual conversation.



The (newly) 280-character micro-blog site has recently been coined as the “most oversaturated” making it one of the hardest to influence. When thinking about setting up a Twitter account, keep these statistics in mind.

  • More than 300 million active handles
  • Predominantly male, 22% of male internet users are on Twitter (only 15% for female)
  • Users, on average, only spend 2.7 minutes on Twitter per day.
  • 53% of users never post updates

Because this platform is “in the moment,” it can be an excellent PR tool. Use Twitter as an outlet for announcements and news for your brand. This also includes crisis communication. Twitter gives you the ability to respond quickly and effectively.


Need help setting up the best social media platforms for your brand? Contact us and let one of our Digital Marketing Specialists help you get started today.