The homepage is arguably one of the most important pages on a website. From an analytics standpoint, it typically receives the most traffic and will likely be the first interaction a visitor will have with your business online. Here are a few things to remember when you are designing your homepage:
Design your homepage with your goals in mind and prioritize information accordingly. Ideally, all homepages should give visitors a clear sense of your brand, provide concise paths to other pages, and be memorable. Make sure the page immediately lets people know what you do and how you can help them.
Decide which path you want visitors take and make it a clear choice for them. When presented with too many options, visitors will often choose nothing and leave your website. Clearly indicate where you want to lead people and make the process simple. Whether it’s a product page, trial sign up or contact page, try to focus on what your visitors will want and the order they will want it.
Homepage navigation can be the difference between capturing a sale or increasing your bounce rate. Poor navigation can lead to frustration and homepage abandonment. The goal is to make your navigation well-organized and visible, without being distracting, so make sure your labels are descriptive and relevant.
Make sure your homepage is consistent with the rest of your website. Too many different fonts and colors can easily overcomplicate things. Keep your fonts simple and legible and don’t use too many bold colors. Simply put, if you want visitors to read your content, make it easy to read. Remember, white space is your friend. If your homepage or website is text heavy, white space can help improve reading comprehension and present a nice contrast.
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