In 1963, the President first issued a proclamation announcing National Small Business Week. Since then, in cooperation with the Small Business Administration (SBA), Small Business week takes place the first week of May. It was established to recognize the important contributions of America’s small business owners. According to the SBA, more than half of Americans either own or work for a small business. Small businesses also create about two of every three new jobs in the U.S. each year. As we move into Small Business Week, we want to provide some helpful tips that will save your business time, and more importantly, help it grow.
Nobody likes a stale piece of bread, spoiled milk, or moldy cheese. We have news for you; your customers and search engines do not like stale websites. Here are 3 simple things you can do breathe fresh life into your website:
Incorporate a blog - A blog is a great way of adding new content on a regular basis, even if it’s just once a week. If you’re not sure what to talk about, think about the industry you’re in and what your potential customers might be searching for online. You might choose to comment on a news story that relates to your sector, or maybe discuss upcoming industry events. Either way, blog posts have several benefits as they not only keep your website fresh and drive more traffic to your website, but they can also help your company to establish its position as one of the “experts” of your industry.
Add images or videos to your website - A gallery page is a great way of not only adding fresh content to your website but also of demonstrating what your company can do. This type of page could be updated regularly, each time you complete a project, add a product, hire an employee or gain recognition. Similarly, videos are another good way of adding fresh content to your website. Video clips could be of anything from short tutorials to product demonstrations. And even though search engines don’t actually search photos and videos, you can add a description for each one, providing the search engines with fresh content to view each time you add a new one.
Include client testimonials - Adding client testimonials to your website is a good way of regularly adding fresh content, especially if you have a lot of customers and regularly receive good feedback. And as well as being a good way of adding more content, positive feedback looks great to prospective new customers. While in the process of obtaining testimonials for your website ask you clients or members to give you Google and Facebook reviews. Both are great ways to grow your SEO and establish you as trusted source.
Email marketing provides a very high ROI. According to Litmus and the Pew Research Center email provides an astounding $44.25 for every dollar spent. Why? Because it is targeted and delivered straight to your client’s inbox. Here are few facts that should convince you that email marketing matters:
Digital marketing tools have completely revolutionized the way we market. Engagement is the new word of mouth. When you begin to use digital tools, like email marketing, Facebook, LinkedIn, Twitter, and Instagram you are reaching out to people you already know. In this new marketing world, you’ll spend less time finding new customers and more time engaging your existing happy customers. Social media, in combination with email and other online marketing activities, has leveled the playing field for smaller businesses and organizations enabling you to compete with the big boys. Word travels quickly on social media. And more importantly, people TRUST the reviews they see on social media. This is the new “word of mouth”. In this new marketing world, you’ll spend less time finding new customers and more time engaging your existing, happy customers.
Here are a few reasons you use social media:
This is all good news for you because, as a small business or non-profit, you already have strong, authentic connections with your customers, donors, or members. Big brands don’t have the resources to create the personal connections with their audience like you do. That’s one major advantage of being local/small/etc., you are able to interact with your audience on a personal level!