Digital marketing is the utilization of digital channels to market and advertise products and services your brand offers. And that’s just the beginning! Digital marketing also encompasses branding, messaging, persona development, competitive analysis – everything needed to strategically dominate your industry and prove to consumers your business is superior to the competition.
The team at Zeekee Interactive works closely with our parent company, Bell Media, to provide industry-leading digital marketing strategies to drive business growth and visibility in search engines. Our digital marketing specialists utilize white hat SEO techniques along with digital marketing best practices to ensure your brand reaches your target audience across multiple online platforms.
The Zeekee Interactive digital marketing team is Google Certified. We have the experience and knowledge to grow your company through a variety of digital marketing strategies, including content development, SEO, social media, and SEM. Our strategies fuel an individualized campaign that achieves your business objective(s), whether that’s landing on the top search engine results pages, increasing brand awareness, driving new leads, or any other KPIs that best serve your business.
Search Engine Marketing (SEM) is the general term for digital “paid advertising.” Otherwise known as Pay Per Click (PPC) advertising, SEM utilizes several platforms to reach individuals who are already searching for similar products or services. Our team accomplishes reaching these individuals by placing ads either at the top of a SERP (Search Engine Results Page) or in a social media newsfeed, places where your target audience can easily see it.
Our specialists work closely with clients and our Customer Success Managers to drive our research, ad creation, and campaign management and execution to ensure we stay within the predetermined budget and drive success. We also provide reporting and analytics to show your campaigns’ reach and engagement to demonstrate that your KPIs are our priority, and we are dedicated to providing the best advertising results.
Content marketing encompasses everything from your website copy to your social media posts, from your blog updates to videos or graphics you may use to represent your business and your services or products.
Our content marketing team works closely with each client to create a unique content marketing calendar, including blog posts, social media posts, video and photo shoots, graphic calendars, and more. We use content marketing to accurately describe your business, provide helpful information for your customers or prospective customers, and share current specials in an impactful way! Content marketing is the crux of any successful digital marketing strategy, as the content you share describes your business. Our content marketing team regularly collaborates with our SEO team to ensure that the content we’re creating on your behalf is striking to both web crawlers and visitors landing on your site.
Search Engine Optimization, or SEO, integrates both on-site and off-site optimizations that include content, schema, backlinking, site interlinking, site and page hierarchy, and other techniques that aim to drive visibility and increase traffic to your site.
Our SEO specialists use the latest tools and research to ensure we’re at the forefront of algorithmic optimization, allowing us to investigate the health of our client’s websites. Our SEO specialists audit and optimize our client’s websites monthly, and update each SEO plan to ensure the success of every campaign.
Using a variety of analytics tools, our Customer Success Managers can determine the success of your digital marketing campaigns and the engagement and interactions that occur on your website, social media platforms, and your SEM campaigns. During the initial onboarding process, our specialists create conversions to track important KPIs, such as business calls and contact form submissions.
Our Customer Success Managers can share high-level data during regular discovery meetings. Not only that, but they can share in-depth data such as what time of day people are visiting your site, where conversions are coming from, most effective web pages, scroll depth on your web pages, and more.
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