As you work on building your website, you may be asking yourself, “How do I keep visitors engaged so that they will become customers?” It all starts with a fantastic layout, which is the framework for your web pages. By designing a layout, you decide where important information, navigational tools, and graphics will go on each page. This process may seem simple enough, but the layout of your web pages can significantly impact search engine optimization and your bottom line.
When considering effective web page layouts, you have to think about where a person’s eye will naturally go when looking at a page. For example, because we read from left to right, people who visit your web page will spend most of their time focusing on the left side of the page. However, people also tend to view images in a Z pattern, and many view web pages the same way. By considering the way visitors to your webpage will see the information, you will be able to construct a layout that makes it easy for them to navigate your site and find the information they want.
Design your web pages with your goals in mind and prioritize information accordingly. Your homepage should present who you are - your brand. It should also be memorable and provide clear paths to other pages. Your homepage should let people know what you do and how you can help them. Additionally, the rest of your web pages should match the font and color scheme of your homepage.
It’s important to lead with your most valuable information and then help visitors navigate further. Keep your navigation buttons on the top or left side of the page, followed by your headline or promotional text just beneath or to the right of your navigation bar. Clear navigation can be the difference between capturing a sale or increasing your bounce rate. The goal is to have well-organized navigation that is easy to see with relevant and descriptive labels.
If you go with a layout that makes it challenging for users to find needed information, visitors to your web page won’t stay long. This error is significant because the length of time users stay on your page influences rank in search engines. If your visitors are clicking the back button after just a few seconds on your page, that signals to the search engine that your page did not satisfy what they were looking for, resulting in a lower rank.
So what can you do? Keep your layout simple and clear so that the information is easy to read and digest, ensuring visitors stay longer. To do this, make sure that you include plenty of space between different elements on your web page. Additionally, be sure to use responsive design so that your web pages load quickly and are easy to read on any device.
The organization and composition of your text is key to search engine optimization. Make sure that you are using section headers and essential keywords. If you have a lot of content to present, keep your paragraphs short with white space between, making the text easier to read and comprehend.
You also need to make sure you include exciting and relevant graphics that will pique your visitors’ interests and encourage them to stay awhile. Compelling graphics may entice them to come back to your site again or even make a purchase.
An effective design strategy in web page layout is to have a catchy headline, a great graphic, a visible navigation bar, and a call to action all above the fold, which means your visitor doesn’t have to scroll down in their browser to see these things. You want to entice them to learn more with what they see right off the bat.
You also want to lead with any promotions you have right away. Make sure to feature these prominently so that they are the first thing your visitors see when they get to your web page.
If you want some inspiration, check out our web page design and layouts.
Zeekee’s parent company, Bell Media, is a digital marketing and website design agency headquartered in Birmingham, Alabama. We dedicate ourselves to helping businesses of all sizes grow their presence on the Internet. Through responsive websites, hosting & support, search engine optimization, search engine marketing, custom logo design, and marketing collateral creation, we help our clients stand out from the crowd.
Our digital marketing department develops and implements strategies with white-hat best practices in content development, SEO, SEM, email marketing, and social media to help expand your brand's reach online. No matter your needs or company size, our team has the experience, skills, and desire to help your business grow. Contact us today to learn more about how we can help your business.