5 reasons why your business needs a responsive website design Article Icon

5 reasons why your business needs a responsive website design

In 2019, over 60% of all mobile phone users will be able to access the internet from their phones. A well-designed website is essential for successful lead generation, and with so many people searching online and using social media, it’s crucial to invest in a website with a responsive design compatible with devices of all shapes and sizes.

In this post, we discuss all of the benefits of having a website with a mobile-friendly responsive design. If you are unsure if your website is mobile-friendly, you can check using this Mobile-Friendly Test from Google.

5 reasons you need responsive web design

1. Google indexing favors responsive design

With responsive website design, Google’s algorithms can more accurately assign indexing properties to a page. According to Google Search help, responsive website design also saves resources. When a consumer is searching for your company, “a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content.” Additionally, Google recommends responsive website design because it is easier to share and link your content if you have a single URL, instead of a URL for separate desktop and mobile versions of your website.

2. Responsive websites load faster

Responsive websites don’t have to redirect users to a device-optimized view, significantly reducing the load time of your site. Responsive website design also prevents errors and diminished user experiences that are often associated with agent-based redirection.

Search engine optimization for your website depends on how long people stay when they visit, so having a mobile-friendly website is vital to the success of your online presence. According to a study by Gomez.com, 53% of mobile users abandon a website if it takes longer than 3 seconds to load, and 79% will not return after a negative experience. If your website loads slowly, the user is likely to go back to their search and find another website to help them with their inquiry, hurting your chances to get a good page ranking in Google Search.

3. Linking your social media channels to your website is seamless with a responsive design

Many people discover businesses because of their social media presence. If you haven’t done so already, you should begin implementing social media posts, management, and advertising into your digital marketing strategy as soon as possible. In the realm of social media, your friends, family, fans, and followers share their favorite websites and stories with a single tap of a button on their smartphone - you don’t want to be left out of these crucial conversations and opportunities.

People mostly access social media on their smartphones, and it is predicted that about 52% of social network users in the United States will be mobile-only by the end of 2019. With responsive website design, users can go seamlessly from their mobile-based social media applications to your mobile-friendly website. The last thing you want is for your customers to go from a mobile-based social media app to a desktop version of your site where they have to “pinch and drag” their way around. They are unlikely to stay on such a website very long, and they might unfollow your social media channels.

4. Responsive design makes your website easy to use

With a responsive design, your website will require less time and energy because you won’t be managing multiple pages with the same content. Not only will your website require less effort to maintain, but the people who visit your site will also appreciate how accessible information is on their smartphones and tablets. A responsive website design automatically adjusts menus and graphics for mobile devices with different screen dimensions so that users can easily find and read the information.

5. Responsive website design ensures that you are on your customer’s path to purchase

If you are a business whose customers are on a fast path to purchase and looking for immediate help or answers to their questions, you will benefit the most from responsive design. Being available and accessible on your mobile site is crucial because people looking for quick solutions are doing so on their smartphones. For example, if someone comes home to a flooded bathroom, they are going to pull out their smartphone to find help fast. In this scenario, they aren’t going to wait around for a website to load, and they aren’t going to want to fish around for information.

Even if your business doesn’t fit on a fast path to purchase, you will still benefit from a responsive website design because of Google’s indexing algorithms, faster load times, simple linking to social media, and ease of use. Implementing a responsive website design is probably the easiest thing you can do to boost your online presence on the road to search engine dominance.

Are you ready to take the next step and transition to a responsive website design?


Learn more about why you should choose Zeekee, a Bell Media Company, for your website design and development.

Zeekee’s parent company, Bell Media, is a digital marketing agency headquartered in Birmingham, Alabama. We dedicate ourselves to helping businesses of all sizes grow their presence on the Internet. Through responsive websites, hosting & support, search engine optimization, search engine marketing, custom logo design, and marketing collateral creation, we help our clients stand out from the crowd.

Our digital marketing department develops and implements strategies with white-hat best practices in content development, SEO, SEM, email marketing, and social media to help expand your brand's reach online. No matter your needs or company size, our team has the experience, skills, and desire to help your business grow. Contact us today to learn more about how we can help your business.