With spring, comes spring cleaning!
Spring cleaning is not just something for your house, it is vital to your website as well. It’s time to away the mop and vacuum and trade it in for a keyboard, mouse, monitor, and most importantly your brain. It's time to spring clean your website!
It is important to regularly review your website site otherwise your valuable content may get covered up with dust. In other words do not allow a “spring cleaning” mentality to corrupt your way of thinking; DO NOT wait until spring time every year to review your website.
Here are three simple steps to follow so you can clean and polish your website before the summer sun sets in and the lake and beach start calling your name.
1. Out with the Old In with the New- You definitely need to keep your website current. This means you cannot have old or outdated content that no longer applies to your company on your website, especially your homepage. If you haven't already, make sure to set a reminder to regularly review your content, event, and calendar listings. This will make your spring cleaning a lot easier. Once you have created a content review schedule, make sure to stick to it. With a steady flow of new content, people will want to come back to your website because there will always be something new for them to see. If you do not have the time to keep new content flowing, let us do it for you. It is an investment that will pay dividends in the future.
2. Polish- Polishing your website requires attention to detail. Although the process is not a hard task, it is a process that may take you a while. What you have to do is check over each page of your website and make sure the navigation is easy to follow, the links all work, no typos, and most importantly that your content is SEO friendly. Again, this is another area that our Internet Marketing Team can assist you with.
3. Update- Add some new pictures or informational graphics. Adding new images and videos from time to time will keep visitors coming back to see what’s new. Plus it will keep people on your page longer because they will be captivated by the new and never before seen images. As for new visitors, they will stay on your page longer if you grab their attention with eye catching images, infographics, and videos. Pictures and videos add that certain “je ne sais quoi” that is needed to make your content awesome. If you need assistance adding images or videos our Support Team is here for you.
A fresh look and current content adds creditability to your business. If you take care of your website, you can improve the user experience, increase interaction, and grow your business. Sound like a WIN to me.
PS: If you use headshots with your staff photos, PLEASE use a photo from this century! And, feel free to share this with all your facebook buddies, twitter tweeps, and google+ pals...